Sherrington, Mark.

Added Value : the alchemy of brand-led growth / Mark Sherrington. - Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003. - xvi, 208 p. : ill. ; 25 cm.

1403903875 9781403903877


Brand name products.
Brand name products--Marketing.
Value added.
Corporations--Growth.

HD69.B7 / S45 2003

658.8/27