00748cam a22001935a 45000010009000000050017000090080041000260200015000670820016000821000028000982450038001262600052001643000034002166500024002509420015002749990015002899520125003049520125004291366377620250314081432.0040723s2002 enka b 001 0 eng  a027365505104a658.8272211 aRiezebos, H. J.,d1960-10aBrand management /cRik Riezebos. aHarlow :bFinancial Times Prentice Hall,c2002. axvi, 331 p. :bill. ;c25 cm. 0aProduct management. 2lcccBKn0 c4781d4781 00102lcc40708NFICaCUL1bCUL1cGENd2025-03-14l0oHD69.B7 RIEpulct00001715r2025-03-14 08:20:43t1w2025-03-14yBK 00102lcc40708NFICaCUL1bCUL1cGENd2025-03-14l0oHD69.B7 RIEpulct00001716r2025-03-14 08:20:43t2w2025-03-14yBK