Chaston, Ian <br/><br/>
Entrepreneurial marketing;  competing by challenging convention 

 - London  Macmillan Press Ltd  c2000 
 - vii, 255p;  ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780333792995 
<br/><br/><label>LC Class. No.: </label>HD62  / .5 CHA