00851pam a2200253 a 4500 3450004 20250310114841.0 920616s1993 ilua b 001 0 eng 0256105162 0256108250 (International student ed.) 9780256105162 HF5823 .B387 1993 659.1 20 Belch, George E. (George Edward), 1951- Introduction to advertising & promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. 2nd ed. Homewood, IL : Irwin, c1993. 1 v. (various pagings) : ill. (some col.) ; 29 cm. Advertising. Sales promotion. Communication in marketing. Belch, Michael A. lcc BK 2nd Ed. 0 4639 4639 0 0 lcc 0 0 NFIC MBL MBL GEN 2025-03-10 0 HF5823 .B387 1993 BSSM00001272 2025-03-10 11:49:01 1 2025-03-10 BK 0 0 lcc 0 0 NFIC MBL MBL GEN 2025-03-10 0 HF5823 .B387 1993 BSSM00001273 2025-03-10 11:49:01 2 2025-03-10 BK 0 0 lcc 0 0 NFIC MBL MBL GEN 2025-03-10 0 HF5823 .B387 1993 BSSM00001274 2025-03-10 11:49:01 3 2025-03-10 BK