Belch, George E.  1951- <br/><br/>
Introduction to advertising & promotion :  an integrated marketing communications perspective / 
George E. Belch, Michael A. Belch. 
 - 2nd ed. 
 - Homewood, IL :  Irwin,  c1993. 
 - 1 v. (various pagings) :  ill. (some col.) ;  29 cm. 
<br/><br/><label>ISBN: </label>0256105162 0256108250 (International student ed.) 9780256105162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823   / .B387 1993 
<br/><br/><label>Dewey Class. No.: </label>659.1