TY  - BOOK
AU  - Weinreich, Len
TI  - 11 Steps to brand heaven: the ultimate guide to buying an advertising campaign
SN  - 9780749435486
AV  - HD69 .B7 WEI
PY  - 1999///
CY  - London
PB  - Kogan Page Ltd
N1  - includes index
ER  -