Weinreich, Len <br/><br/>
11 Steps to brand heaven;  the ultimate guide to buying an advertising campaign 

 - London  Kogan Page Ltd  c1999 
 - xiv, 245p;  ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780749435486 
<br/><br/><label>LC Class. No.: </label>HD69  / .B7 WEI