TY  - BOOK
AU  - Sandage C. H.
AU  - Fryburger Vernon
AU  - Rotzoll Kim
TI  - Advertising Theory and Practice
SN  - 8185386633
AV  - HF5821 SAN 
PY  - 2004///
CY  - New Delhi
PB  - A.I.T.B.S Publishers & Distributors (Regd.)
KW  - Advertising
N1  - Includes Index
ER  -