Gregory, James R. Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann. - 2nd ed. - Lincolnwood, IL : NTC Business Books, 1999. - xiii, 274 p. : ill. ; 23 cm. Includes index. ISBN: 0844233072 Subjects--Topical Terms: Corporate image. LC Class. No.: HD59.2 / .G74 1999 Dewey Class. No.: 659.1