Gregory, James R.

Marketing corporate image : the company as your number one product / James R. Gregory with Jack G. Wiechmann. - 2nd ed. - Lincolnwood, IL : NTC Business Books, 1999. - xiii, 274 p. : ill. ; 23 cm.

Includes index.

0844233072


Corporate image.

HD59.2 / .G74 1999

659.1