Czinkota Michael R. <br/><br/>
Marketing Management:  Text & Cases/ 
Michael R. Czinkota, Masaaki Kotabe & David Mercer 
 - Oxford  Blackwell Publishers Ltd.  1997 
 - xxii. 675p.  ill. col.  24 cm 
<br/><br/><label>ISBN: </label>9781557866943 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.13 CZI