a marketing strategy planning approach Perreault, William D. creator Cannon, Joseph P. Ph. D McCarthy, E. Jerome (Edmund Jerome) text mau Boston McGraw-Hill Irwin c2009 2009 17th ed. monographic eng

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xxxvii, 758 [34] p. : col. ill. ; 29 cm. William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. Includes indexes. Marketing Management HF5415.13 .M369 2009 658.8 9780073381053 (alk. paper) 0073381055 (alk. paper) http://www.loc.gov/catdir/toc/ecip0825/2008034958.html http://www.loc.gov/catdir/toc/ecip0825/2008034958.html 080807 20250228162319.0 15402367