00922cam a22002534a 4500 15402367 20250228162319.0 080807s2009 maua 001 0 eng 9780073381053 (alk. paper) 0073381055 (alk. paper) HF5415.13 .M369 2009 658.8 22 Perreault, William D. Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 17th ed. Boston : McGraw-Hill Irwin, c2009. xxxvii, 758 [34] p. : col. ill. ; 29 cm. Includes indexes. Marketing Management. Cannon, Joseph P., Ph. D. McCarthy, E. Jerome (Edmund Jerome) Table of contents only http://www.loc.gov/catdir/toc/ecip0825/2008034958.html lcc BK 17th Ed. 0 4436 4436 0 0 lcc 0 0 NFIC MBL MBL GEN 2025-02-28 0 HF5415.13 .M369 2009 BSSM00001121 2025-02-28 16:23:52 1 2025-02-28 BK 0 0 lcc 0 0 NFIC MBL MBL GEN 2025-02-28 0 HF5415.13 .M369 2009 BSSM00001122 2025-02-28 16:23:52 2 2025-02-28 BK 0 0 lcc 0 0 NFIC CUL1 CUL1 GEN 2025-05-08 0 HF5415.13.M369 PER ulct00002305 2025-05-08 16:03:06 1 2025-05-08 BK