Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 17th ed. 
 - Boston :  McGraw-Hill Irwin,  c2009. 
 - xxxvii, 758 [34] p. :  col. ill. ;  29 cm. 
<br/><br/> Includes indexes. 
<br/><br/><label>ISBN: </label>9780073381053 (alk. paper) 0073381055 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .M369 2009 
<br/><br/><label>Dewey Class. No.: </label>658.8