@book{4436,
	author = {Perreault, William D. and Cannon, Joseph P.,},
	title = {Basic marketing :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2009.},
	address = {Boston :},
	edition = {17th ed.},
	note = {Includes indexes.},
	url = {http://www.loc.gov/catdir/toc/ecip0825/2008034958.html}
}