Peter, J. Paul. <br/><br/>
Marketing management :  knowledge and skills : text, analysis, cases, plans / 
J. Paul Peter, James H. Donnelly, Jr. 
 - 3rd ed. 
 - Homewood, IL :  Irwin,  c1992. 
 - xvi, 943 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256092257 9780256092257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .P387 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8