TY  - BOOK
AU  - Perreault William D., Jr.
AU  - McCarthy E. Jerome
TI  - Basic Marketing: A Global Managerial Approach
SN  - 9870256139905
AV  - HF5415.13 MCC 
PY  - 1996///
CY  - Boston 
PB  - Irwin/McGraw-Hill
KW  - Marketing
ER  -