Perreault William D., Jr. <br/><br/>
Basic Marketing:  A Global Managerial Approach/ 
William D. Perreault, Jr. & E. Jerome McCarthy 
 - 12th Ed. 
 - Boston   Irwin/McGraw-Hill  1996 
 - xxvi. (various pagings)  ill. col.  24 cm 
<br/><br/><label>ISBN: </label>9870256139905 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.13 MCC