TY  - BOOK
AU  - Perreault William D., Jr.
AU  - McCarthy E. Jerome
TI  - Applications in Basic Marketing: Clippings from the Popular Business Press
SN  - 9780075610335
AV  - HF5415.13  .M369 MCC
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes Index
ER  -