Perreault William D., Jr. <br/><br/>
Applications in Basic Marketing:  Clippings from the Popular Business Press/ 
William D. Perreault, Jr. & E. Jerome McCarthy 
 - 2001-2002 Ed. 
 - Boston  McGraw-Hill/Irwin  2002 
 - ix. 246p.  ill.  22 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780075610335 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.13   / .M369 MCC