TY  - BOOK
AU  - Boyd Harper W. Jr.
TI  - Marketing Management: A Strategic Decision-Making Approach
SN  - 9780072472950
AV  - HF5415.13 BOY 
PY  - 2002///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes Index
ER  -