Boyd Harper W. Jr. <br/><br/>
Marketing Management:  A Strategic Decision-Making Approach/ 
Harper W. Boyd, Jr. , Orville C. Walker, Jr. , John W. Mullins & Jean-Claude Larreche 
 - 4th Ed. 
 - Boston  McGraw-Hill/Irwin  2002 
 - xxi. 594p.  ill. col.  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780072472950 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.13 BOY