Jobber David <br/><br/>
Principles and Practice of Marketing 
David Jobber 
 - 6th Ed. 
 - London  McGraw-Hill  2010 
 - xxx. 946p.  ill. col.  26 cm 
<br/><br/><label>ISBN: </label>9780077123307 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  / .J5 JOB