Hollensen Svend <br/><br/>
Marketing Planning:  A Global Perspective/ 
Svend Hollensen 
 - 2nd Ed. 
 - London  McGraw-Hill Education  2010 
 - xxiii. 430p.  ill.  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780077127138 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5413.13 HOL