@book{4424,
	author = {Dolan, Robert J.},
	title = {Marketing management :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2002.},
	address = {Boston :},
	note = {Previously published: Homewood, IL : Irwin, c1993.},
	url = {http://www.loc.gov/catdir/description/mh021/2001045238.html}
}