Adcock Dennis <br/><br/>
Marketing:   Principles & Practice/ 
Dennis Adcock, Al Halborg & Caroline Ross 
 - 4th Ed. 
 - Harlow  Pearson Education Limited  2001 
 - xiii. 534p.  ill. col.  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780273646778 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415   / .M3173 ADC