TY  - BOOK
AU  - Bearden William O.
AU  - Ingram Thomas N.
AU  - LaForge Raymond W.
TI  - Marketing: Principles & Perspectives
SN  - 9780072461282
AV  - HF5415.1 BEA 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -