Bearden William O. <br/><br/>
Marketing:  Principles & Perspectives/ 
William O. Bearden, Thomas N. Ingram & Raymond W. LaForge 
 - 3rd Ed. 
 - Boston  McGraw-Hill/Irwin  2001 
 - xxxvii. 596p.  ill. col.  28 cm 
<br/><br/><label>ISBN: </label>9780072461282 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.1 BEA