TY  - BOOK
AU  - Zeithaml Valarie A.
AU  - Bitner Mary Jo
AU  - Gremler Dwayne D.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9780071263931
AV  - HD9980.5  .Z45 ZEI
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes Index
ER  -