Zeithaml Valarie A. <br/><br/>
Services Marketing:  Integrating Customer Focus Across the Firm/ 
Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler. 
 - 5th Ed. 
 - Boston  McGraw-Hill Education  2009 
 - xxviii. 708p.  ill.  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071263931 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HD9980.5   / .Z45 ZEI