Zeithaml Valarie A. <br/><br/>
Services Marketing:  Integrating Customers Focus Across the Firm/ 
Valarie A. Zeithaml, Mary Jo Bitner & Dwayne D. Gremler 
 - 6th Ed. 
 - Boston  McGraw-Hill Education  2013 
 - xxvii. 642p.  ill.  24 cm 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9780071086967 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415.Z4 ZEI