TY  - BOOK
AU  - Perreault William D. Jr.
AU  - McCarthy E. Jerome
TI  - Application in Basic Marketing: Clippings from the popular Business Press
SN  - 9780072864694
AV  - HF5415 .A67 PER
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
ER  -