Perreault William D. Jr. <br/><br/>
Application in Basic Marketing:  Clippings from the popular Business Press 
William D. Perreault, Jr. & E. Jerome McCarthy 
 - Boston  McGraw-Hill/Irwin  2004 
 - vii. 231p.  ill.  21 cm 
<br/><br/><label>ISBN: </label>9780072864694 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415  / .A67 PER