@book{4362,
	author = {Kerin, Roger A. and Hartley, Steven William.},
	title = {Marketing :},
	publisher = {McGraw-Hill Irwin,},
	year = {c2009.},
	address = {Boston :},
	edition = {3/e.},
	url = {http://www.loc.gov/catdir/toc/ecip0827/2008039064.html}
}