Pride William M. <br/><br/>
Marketing 
William M. Pride & O. C. Ferrell 
 - 15th Ed. 
 - Australia  South-Western/Cengage Learning  2010 
 - xxxi. (various paging)  ill. col.  24 cm 
<br/><br/><label>ISBN: </label>9780324834260 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415   / .P658 PRI