@book{4359,
	author = {Kerin, Roger A. and Hartley, Steven William.},
	title = {Marketing /},
	publisher = {McGraw-Hill/IRWIN,},
	year = {c2009.},
	address = {Boston :},
	edition = {9th ed.},
	note = {Previous ed. entered under title.},
	url = {http://www.loc.gov/catdir/toc/ecip089/2008002053.html}
}