TY  - BOOK
AU  - Farese Lois Schneider
AU  - Kimbrell Grady
AU  - Woloszyk Carl A.
TI  - Marketing Essentials
SN  - 9780078303975
AV  - HF5415 FAR 
PY  - 2003///
CY  - New York
PB  - McGraw-Hill/Glencoe
KW  - Marketing
ER  -