Farese Lois Schneider <br/><br/>
Marketing Essentials 
Lois Schneider Farese, Grady Kimbrell & Carl A. Woloszyk 
 - New York  McGraw-Hill/Glencoe  2003 
 - xxviii. 772p.  ill. col.  24 cm 
<br/><br/><label>ISBN: </label>9780078303975 
<br/><br/><label>Subjects--Topical Terms: </label>
<br/><br/><label>LC Class. No.: </label>HF5415 FAR