TY  - BOOK
AU  - Dwyer F. Robert
AU  - Tanner John F. Jr.
TI  - Business Marketing: Connecting Strategy, Relationships, and Learning
SN  - 9780073529905
AV  - HF5415  .D92 DWY
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes Index
ER  -