International Business / Griffin, Ricky W. ; Pustay Michael W. - Sixth Ed. - New Jersey Pearson Education Inc. c2010 - 654 pages End Notes; Glossary; Index; Illustrations; Maps; (col) 28cm

This includes enhancements making it more relevant to students outside the U.S. Pearson has worked closely with educators around the globe to include:

-Global examples and cases: emphasizing the importance of emerging markets in Asia, Europe and the Middle East, new examples include property development in Dubai and the opening of KFC in China.

-Coverage of current issues: current topics such as entrepreneurship and the impact of e-commerce are discussed.

9780135072271


Global--International

HD62 / .4.G74