Marconi, Joe. <br/><br/>
Reputation marketing : building and sustaining your organization's greatest asset / 
Joe Marconi. 
 - New York :  McGraw-Hill,  c2002. 
 - xiii, 232 p. :  ill. ;  24 cm. 
<br/><br/> "American Marketing Association." 
<br/><br/><label>ISBN: </label>0658014293 (alk. paper) 9780658014291 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Corporations--Public relations.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD59.2   / .M374 2002 
<br/><br/><label>Dewey Class. No.: </label>659.2/85