TY - BOOK AU - Schultz,Don E. AU - Barnes,Beth E. TI - Strategic advertising campaigns SN - 0844230154 AV - HF5823 .S3636 1995 U1 - 659.1/13 20 PY - 1995/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Advertising campaigns ER -