Vanden Bergh, Bruce G. <br/><br/>
Advertising principles :  choice, challenge, change / 
Bruce G. Vanden Bergh, Helen Katz. 
 - Lincolnwood, Ill. :  NTC Business Books,  c1999. 
 - xxii, 582 p. :  ill. (some col.) ;  29 cm. 
<br/><br/><label>ISBN: </label>0844229903 9780844229904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .V28 1999