Rossiter, R. John <br/><br/>
Advertising communications and promotion management 

 - 2nd 
 - Boston  McGraw-Hill  c1997 
 - xvl 640p;  ill.; 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>9780071155144 
<br/><br/><label>LC Class. No.: </label>HF5821  / ADV