TY  - BOOK
AU  - Arens, W.
AU  - Weigold, M
AU  - Arens C.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781121914018
AV  - HF5821 .A62 ARE
PY  - 2013///
CY  - Boston
PB  - McGraw-Hill
ER  -