Arens, W. <br/><br/>
Contemporary advertising and integrated marketing communications 

 - 14th 
 - Boston  McGraw-Hill  c2013 
 - vi,742p;  ill.; 
<br/><br/><label>ISBN: </label>9781121914018 
<br/><br/><label>LC Class. No.: </label>HF5821  / .A62 ARE