TY  - BOOK
AU  - Arens, F. William
AU  - Weigold, F. Michael
AU  - Arens, Christian
TI  - Contemporary advertising and integrated marketing communications
SN  - 9780071220606
AV  - HF5821 .1B62 ARE
PY  - 2011///
CY  - New York
PB  - McGraw-Hill
N1  - includes name index, subject index, company index
ER  -