Arens, F. William <br/><br/>
Contemporary advertising and integrated marketing communications 

 - 13th 
 - New York  McGraw-Hill  c2011 
 - xl, 774p;  ill.;                
<br/><br/> includes name index, subject index, company index 
<br/><br/><label>ISBN: </label>9780071220606 
<br/><br/><label>LC Class. No.: </label>HF5821  / .1B62 ARE