Mathur, U. C. <br/><br/>
Advertising management;  text and cases 

 - 3rd 
 - New Delhi  New Age International ltd Publishers  c2008 
 - xviii, 368p 
<br/><br/><label>ISBN: </label>9788122421514 
<br/><br/><label>LC Class. No.: </label>HF5823  / MAT