TY  - BOOK
AU  - Mueller,Barbara
TI  - International advertising: communicating across cultures 
SN  - 0534192785 (acidfree recycled paper)
AV  - HF5823 .M83 1996
U1  - 659.1 20
PY  - 1996///
CY  - Belmont
PB  - Wadsworth Pub. Co.
KW  - Advertising
KW  - Export marketing
KW  - Intercultural communication
KW  - Advertising media planning
ER  -