TY  - BOOK
AU  - Belch, A. Michael
AU  - Belch, E. George
TI  - Advertising and promotion: an integrated marketing communications perspective
SN  - 9780071314404
AV  - HF5823 .B387 BEL
PY  - 2012///
CY  - New York
PB  - McGraw-Hill
N1  - includes subject index
ER  -